In the fast-paced digital world we live in, capturing quality leads in record time is the number one goal of any marketing strategy. However, we all know that igniting consumer interest is not [...]
Open Source Ad Server vs. Hosted Ad Server -- Which is Better? If you’re a marketer looking for the best ad server to run your ads, you might have wondered if you should [...]
Are you looking to make big profits with the help of traffic sources in Affiliate Marketing?! The awesome marketing team from Ampry, a favorite conversion platform of affiliates, shared some thoughts on the [...]
The Bread And Butter Of A Programmatic TV Campaign: White Label Advertising White label advertising is a licensed product created by one company and rebranded and sold by a different company to make [...]
With so many businesses going online and spending hundreds to thousands of dollars trying to attract customers to their brand, the demand for people with digital marketing or ad operations skills has increased. [...]
Offering excellent products and services isn't enough to guarantee business success. It is essential to market them to the right audience. Programmatic media buying enables companies to do just that. This marketing [...]
When you have a website that depends on page views or conversions for income, don’t you think you would want to keep your visitors on your website for as long as possible? Improving [...]
Do you find yourself wondering: What is the difference between VAST and VPAID? Why is it necessary for Video Advertising? If you’re interested in running video ads, you’ve probably heard the terms [...]
Find yourself wondering: What are the best open adstream alternatives? Publishers, advertisers, ad agencies, ad networks, and performance marketers like Innovation Exchange use ad servers to determine what ads they should show [...]
Find yourself wondering: Does a blocked advertisement count towards PPC impressions? One of the most popular browser plugins that has sparked controversy is the ad blocker, which can block ads on websites [...]