When you have a website that depends upon page views or conversions for income, do you think you would want to keep your visitors on your website for as long as possible?
The answer is yes and you would want to prevent them from bouncing off to somewhere else on the web. There are some ways in which you can do that, but you have to understand why people leave in the first place as well as know the methods that keep them around long enough to convert into a customer.
Let’s explore strategies to reduce bounce rates and improve conversions so that your bottom line increases.
What is a Bounce Rate?
The first thing that you have to understand is the bounce rate and SEO. A bounce rate is simply a number used to signify how many people leave your site and how quickly they do so. Lots of people use different metrics to measure bounce rates with the most common being those used in Google analytics conversion stats.
A ‘bounce’ is generally referred to as someone coming to your site in leaving immediately without the chance of converting. If someone comes to your site and reads through your homepage, or they navigate to other pages on your site, this is not necessarily considered a bounce. A bounce happens in the first couple of seconds that someone is on your website. Even if you get a visitor boost, you are not going to see success unless you have a reducing bounce rate.
There are several reasons why a bounce might happen and your goal would be learning ways to reduce those people leaving. If you have lots of data the has to be downloaded for someone to access your site, and it takes more than half a second or so, then you’re probably going to see a higher bounce rate. People just don’t want to wait for websites load anymore. If your blog post takes more than a second to load, then it is likely that people will click the back button and move on to something else.
People also bounce because they are not able to easily find the information that they came for or the product that they came to buy. If they arrive at your homepage and have to navigate throughout the entire site in order to get to the information they came here for, then you are going to see a high bounce rate. This is why the meta description can be important making sure you use keywords in the description that are also on your blog or website.
Also, if your website is poorly designed, and it does not inspire someone’s trust, then they are not going to want to use the information that they get from it, and they are definitely not going to want to buy anything from your website. This could be a reason why you have live chat so they can chat with your right then to ask any questions if they do feel unsure about the product. You can see this numbers reflected in web analytics conversion numbers.
How to Decrease Bounce Rates & Increase Conversion
There are several ways that you can decrease those bounce rates and increase conversions. A conversion is when a user visits your website and completes an action that you have set up as the end goal for that visitor. A conversion could be a purchase from your site, it could be clicking a referral link to go to a third-party site or could be something as simple as providing an email address to join a mailing list. Let’s look at three methods that will help you reduce bounce and increase conversions.
Method 1: Improve Site Loading Speed
One of the best ways that you can improve your bounce rate and SEO is by making sure that your site loads quickly. This is a smart idea not only so you can keep visitors on the site, but also to improve your rankings in Google. Google checks to see what the load time is for many of their top-ranked websites, and if your website does not have quick site speed and takes longer to load than others websites that you are ranked with, then you may find yourself losing your place in the Google index or another example search engine.
Method 2: Place CTA Prominently
Some people are coming to your site to take action. They know exactly what they want already; they are just looking for place to find what they want. That’s why it is important to place call-to-action buttons prominently so that anyone who has already done their product research and knows what they want will be able to fulfill their desire from your site. If it is a purchased product, you want them to be able to buy it from you as soon as they arrive. These people do not need comparisons or sales pitches. They’ve already made up their mind to buy. The only thing they need is a clear call-to-action and a gentle nudge in the right direction. You want to conduct test analytics to determine where the optimal placement is.
Test analytics through Google or another example search engine analytics application can tell you where your CTA converts best. That way when you get a visitor boost or increase site visitors you will be able to take advantage of your low bounce rate.
Method 3: Optimize Your Site for the Right People
People will be coming to your site for specific reasons. Some people will be looking for information, some will have gotten there by accident and others specifically ended up on that page because of something that they typed. You can influence what kind of people come to your site and their motivation so it is important to focus on user intent. Social media can have a big impact on this, it is important for your company marketers to market the product well so the product catches the audience’s attention.
For example, if you optimize your site around answering a question, then most of the people to come to your site are going to be those that are looking to answer that question. But if you optimize your site around the buying keyword for a particular product, and they land on a page where they are able to buy that product, that’s when you are going to see conversion optimization and avoid bounce rates. Make sure you target the right audience of people.
Other Tips to Improve Your Website
There are other ways that increase the number of people that take action on your site and minimize the number that click the back button as well. First of all, make sure that your text is easy to read and placed in such a way as to naturally funnel the reader towards the call to action. You don’t want big blocks of text that look intimidating; you don’t want to use lots of big words and you want to maintain a friendly tone that draws the reader in from the first sentence and keeps them reading until the very end.
You also need to make sure that you are telling a story. Customers respond to stories, and when you improve your brand storytelling, you are improving the number of positive responses you get from your content. Finally, make sure there is nothing standing in the way between your customer and the call to action. You don’t want pop-ups or distracting sidebars or anything else that is going to keep them from taking action on that site. Popups ads or information can increase bounce rates and prevent content conversion, and if you are working hard to increase site visitors, you don’t want pop-ups ads preventing you from having the best site possible.
Implementing the things described in this article will go a long way towards increasing content conversion and ensuring that as few people as possible bounce off your site and go somewhere else.