Open Source Ad Server vs. Hosted Ad Server – Which is Better?
Open Source Ad Server vs. Hosted Ad Server -- Which is Better? If you’re a marketer looking for the best ad server to run your ads, you might have wondered if you should [...]
Planning Your Programmatic TV Campaign with a White Label Ad Server
The Bread And Butter Of A Programmatic TV Campaign: White Label Advertising White label advertising is a licensed product created by one company and rebranded and sold by a different company to make [...]
Do Blocked Ads Count Towards Impressions? PPC / PPV Impressions
Find yourself wondering: Does a blocked advertisement count towards PPC impressions? One of the most popular browser plugins that has sparked controversy is the ad blocker, which can block ads on websites [...]
Why Use UpRival Ad Server? | Optimize Your Display Marketing Today
Why Use UpRival Ad Server? For years, companies and individuals have been leaving monetization up to Google and Facebook. However, that strategy is not the best and comes with serious drawbacks. For [...]