Open Source Ad Server vs. Hosted Ad Server – Which is Better?
Open Source Ad Server vs. Hosted Ad Server -- Which is Better? If you’re a marketer looking for the best ad server to run your ads, you might have wondered if you should [...]
All the Best Traffic Sources for Affiliate Marketing in 2020
Are you looking to make big profits with the help of traffic sources in Affiliate Marketing?! The awesome marketing team from Ampry, a favorite conversion platform of affiliates, shared some thoughts on the [...]
Top 10 Reasons to Work in Ad Operations in 2020
With so many businesses going online and spending hundreds to thousands of dollars trying to attract customers to their brand, the demand for people with digital marketing or ad operations skills has increased. [...]
Programmatic Media Buying is Taking Over, But Managed Services Retain Irreplaceable Value
Offering excellent products and services isn't enough to guarantee business success. It is essential to market them to the right audience. Programmatic media buying enables companies to do just that. This marketing [...]
Top 3 Ways to Increase Conversions and Lower Your Bounce Rate
When you have a website that depends on page views or conversions for income, don’t you think you would want to keep your visitors on your website for as long as possible? Improving [...]
What is the Difference Between VAST and VPAID? Why is it Important for Video Advertising
Do you find yourself wondering: What is the difference between VAST and VPAID? Why is it necessary for Video Advertising? If you’re interested in running video ads, you’ve probably heard the terms [...]
Open AdStream Alternative | UpRival Ad Server
Find yourself wondering: What are the best open adstream alternatives? Publishers, advertisers, ad agencies, ad networks, and performance marketers like Innovation Exchange use ad servers to determine what ads they should show [...]
Do Blocked Ads Count Towards Impressions? PPC / PPV Impressions
Find yourself wondering: Does a blocked advertisement count towards PPC impressions? One of the most popular browser plugins that has sparked controversy is the ad blocker, which can block ads on websites [...]
Why Use UpRival Ad Server? | Optimize Your Display Marketing Today
Why Use UpRival Ad Server? For years, companies and individuals have been leaving monetization up to Google and Facebook. However, that strategy is not the best and comes with serious drawbacks. For [...]
What is a DSP (Demand-Side Platform)? How to Use a DSP
“What is a DSP, and how does it work?” A demand side platform, or DSP, is a software platform that allows advertisers to buy space for online advertising. It is part of [...]